I've decided to try out the Vice Rule Brittania brief because I think it might be quite fun to try out a bit more simple animation. I started looking at some existing idents to get me a bit more inspired:
The Challenge idents all achieve a nice uniformity by keeping the animation really simple and using bolding flat colours that makes them easy to 'digest' but punchy
More subtle focusing just on the logo - their logo is established enough for them to get away with this
Mix of animation and live action - Shows potential for hand drawn animation in an ident - also is humorous and contains its own narrative, which makes it a bit more interesting to watch.
The Tom and Jerry one makes me super nostalgic - it's snappy and funny.
This James Jarvis one is great - simple hand drawn animation but really well executed.
In general, I think what I need to keep in mind is that idents need to be punchy to make a lasting impression on the viewer - if they have a narrative then that's even better.
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