' Open your ident with the VICE logo and the text “A VICE original series” '
Type tests:
Moving concept:
Wasn't really sure whether or not to have the VICE logo be the text for "Vice original series" or not, but I think it has potential to work. I felt similarly about having the Union Jack colour in the logo, so I came to a compromise by having the white turn into it in this initial video of progress:
Pretty pleased with this so far, but it's hard to gauge how effective it is with the abrupt end, as the whole ident is about the punchy and snappy way in which the isles fly up - the next scene needs to occur immediately afterwards to keep the intensity.
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