Standard web advert sizes:
I'm adhering to these web banner standards when making my GIFs. Some of these formats suit some compositions better than others, so some of my banners may only be able to work in certain formats, but I will try and fit each one to as many as I can.
I created them entirely on Photoshop using its timeline feature which is similar to After Effects' functions and then exported them as videos:
Afterwards, I decided to bring the video back into Photoshop and import the frames as layers to make a GIF out of it that could appear on a web page:
I cut down some unnecessary frames at the beginning and end and sped up the animation to make the file size as small as possible so that it is appropriate for web use.
The file size for this one is a bit big so it may have to be simplified or its use restricted to small size banners. I have these set to play only once so that once they're finished, all that's left i the Syfy logo as an advertisement.
Third GIF:
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