Responsive

I plan on working on the Syfy brief for response
http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/syfy-uk

5 most important words:
-Imaginative
-Passon
-Immersive
-Sci-fi
-Dramatic

5 most important considerations:
-Outcome must be related to sci-fi
-Must grip the target audience - 18-25 year old sci-fi fans
-What is the best medium/format to express passion for sci-fi
-Focus on the brand - the channel itself
-Must promote talk of the brand/genre

5 related products
-DVD Boxsets
-TV Posters
-Collectable figures
-Apparel
-Laser gun

5 related places
-TV Studio
-Movie set
-Conventions
-Merchandise store
-Space station

The problems I aim to solve are...

1. The fact that no one is watching the Syfy channel
2. Make them seem like a "relevant" channel
3. Show the channel's target audience how passionate they are about the sci-fi genre

In order to solve these problems I will...

1. Make a product/image that grips sci-fi fans - This product will be a series of animated sci-fi landscapes which feature the logo appearing in and around the landscape's contents. These could be modified into posters and web banners as well.
2. Research into the genre/fandom - what exactly appeals to this audience
3. Make a final resolution in a format appropriate, based on research

I will be aiming to communicate... (identify 3 specific messages, ideas, moods etc.)

1. The awesomeness of the sci-fi genre
2. The passion that the Syfy channel possesses for the genre/the channel's quality
3. The kind of aesthetic that the sci-fi genre possesses

To an audience of... (name 3 characteristics)

1. 18-25 year old sci-fi fans
2. Potentially general TV fans
3. Potentially younger TV watchers

I found this article about the brand's re-naming of itself to "Syfy" some years back and found it quite funny/interesting, particularly these two quotes:

-"Sci-fi includes fantasy, supernatural, paranormal, superhero, horror and quite a lot of speculative action and adventure"

-"The challenge for our brand is that many non-SCI FI Channel viewers think "sci-fi" is only about space, aliens and the future. (Those are the actual words many people use in focus groups.)"