Thursday, 27 November 2014

Responsive - initial ideas

These are some initial sketches I did for my Syfy landscape idea featuring the logo in various settings:


To make it more interesting, I decided I would design a spaceship that would feature in all the landscapes and have the Syfy logo on it somewhere to represent the brand. I looked at jet airplane engines for some inspiration on the structures/shapes

SELF-SET BRIEF:
To produce a series of images that will work to promote Syfy. These images will feature a spaceship that will appear in various sci-fi related landscapes - it will work across multiple formats: animated web banner, poster, advertisements

PRODUCT:
5 animated web banners to be adapted into A-format landscape posters.

AUDIENCE:
18-25 year old sci-fi fans, both male and female

TONE OF VOICE:
The dramatic sci-fi artwork seen in a lot of the concept art by people like Ralph McQuarrie. Serious tone of voice that will suit the demographic and impactful nature of the greatest sci-fi programmes

CONTEXT:
Will exist online or in a magazine.

ADDITIONAL INFORMATION/CONSIDERATIONS:
The series of images will work as a sequence - from the lift off of the spaceship from a hangar, several different planetary landscapes, and the return of the ship

MANDATORY REQUIREMENTS:
Must not alter the Syfy logo or the "Imagine Greater" slogan

DELIVERABLES:
5 x A-format images to go in magazines for advertisements
5 x animated web banners derived from these advertisement images

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