"Syfy UK
Get the sci-fi audience to love the Syfy brand for being the most passionate home for sci-fi"
What is the problem the brief is identifying?
No one is watching the channel and they are seen as irrelevant
What is the brief asking you to do about it?
Get sci-fi fans to love the brand for what it is, despite not always having all the best content on TV
Get sci-fi fans to love the brand for what it is, despite not always having all the best content on TV
What is the brief trying to achieve?
Convince their audience that Syfy is the "natural and passionate home for sci-fi"
What is the message?
That Syfy is the "natural and passionate home for sci-fi"
That Syfy is the "natural and passionate home for sci-fi"
Who are the audience?
18-25 year old sci-fi fans
How will the message be delivered?
Open brief - message can be a format of my choosing, promos, digital products, campaign, etc.
Open brief - message can be a format of my choosing, promos, digital products, campaign, etc.
Who will benefit?
Syfy channel
Syfy channel
Can you foresee any problems?
Identifying an aesthetic that will appeal to such a specific audience - this will require research
Identifying an aesthetic that will appeal to such a specific audience - this will require research
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