Monday, 3 November 2014

Responsive - Hyde Park Picture House competition

I decided to enter a competition at Hyde Park Picture House to design a poster for their showing of Scott Pilgrim VS the World: The brief

These are the thumbnails which I produced as starting points - the brief says to capture the feel of the film, so I went for comic book-y formats and layouts. I thought that the first two compositions at the top were most interesting because they focused on Ramona Flowers instead of Scott Pilgrim, and hopefully this would make the poster stand out a bit more and end up being less predictable.

Since I would be going for a drawn approach, I think it was appropriate to look at the Scott Pilgrim comics for some inspiration on colours/layout/etc.:

I started out with a sketch of Ramona based on a promotional photo for the film, but was not pleased with the face as I think that I failed to capture the likeness. When I scanned the image in, I decided I would try and trace some of the features from the face to help out. 


Taking into account the colours/shapes of the Scott Pilgrim covers I came up with this:

The brief never specified dimensions, so up till this point I had been working at A3. Eventually, I stumbled upon this on Google of an older LCA student doing this same brief who worked at A2, so I thought that sounded like a good idea so I scaled up to A2. I thought this would make everything horrible and blurry, but simply applying a sharpen filter to the line work sorted everything out.

Play with colours to make it more "Ramona-themed", and I also decided the bottom felt a bit empty, so I stuck the cast/crew on the bottom like a real movie poster:

Overall I'm pleased. The colours and composition feel pretty tight and I surprised myself with the application of text. In the end only one of the eyes was traced from the photo reference because I discovered that tracing the imperfections of a human face for such a stylized image simply didn't work. I still think the likeness is off, but it will have to do for now as I can't afford to invest anymore time on this.

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