Responsive - WWF contextual research

The brief asks for "An integrated campaign that considers all communication channels relevant to the idea (ie print, digital, experiential…)". Me and Astrid are interested in exploring print and digital

Print products:

• Booklets
• Handouts/Flyers/Brochures (with fold-out posters, etc.)
• WWF-themed notepad with facts and information/illustrations on each page
• Fold-out fact cards

Each product could contain a sign-up card/form to support the WWF

Digital products:

• Mock-up social media pages
• Animated web banners
• Mock-up app that provides information in report

Touchwerks is a digital agency that produces campaigns for various things. This campaign for Disney's Fantasia Live was interesting to look at because it shows a campaign working across multiple formats which is what we want ours to do:

http://www.touchwerks.com/project-DisneyFantasiaLiveinConcert.html

Various Un.titled campaigns which show nicely made leaflets and also some nice illustration on the Busy B products, although we will need our work to be more gender-neutral of course. 

http://un.titled.co.uk/work/busy-b

http://un.titled.co.uk/work/hickling-squires-digital-campaign

http://un.titled.co.uk/work/spark-festival

 

Gilles and Cecilie's Studio are a creative duo who have a lot of experience in campaign design and advertising - They put a bit of text on their site about the idea/concept behind each resolved brief which gives an insight into their thought process.

An annual report from Prometey Bank which has numerous animal illustrations - I figure we could probably do similar looking images?

A more graphic approach to an annual report which is good to look at in terms of its layout

Slightly more specific research into relevant printed products - More illustrated annual reports which I found, illustrated note pads (particularly those with inside pages illustrated) and brochure packaging. I think I want to push the idea of having a brochure with a unique layout/shape, as this seems to be a good way of making a product memorable